London is a city rich in creative talent, where emerging designers continually challenge conventions and redefine the boundaries of fashion. Yet, despite this wealth of creativity, finding a platform to present their work remains a significant challenge. Traditional runway shows are often synonymous with exclusivity, reserved for invitation-only audiences and productions that demand considerable financial investment. Rogue Runway is challenging this system, creating space for emerging designers to be seen, celebrated, and experienced on their own terms.
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Founded by Vogue College of Fashion master’s student Sterling Latham, alongside peers Kaki Huebner and Emily Crowe, Rogue Runway was born out of a shared frustration with the barriers that continue to shape the fashion industry. Rather than accepting exclusivity as the norm, the founders set out to create an alternative: a runway experience that places accessibility, community, and emerging talent at its heart.
Connecting independent designers with fashion audiences, Rogue Runway reimagines what a fashion show can be. Its approach prioritises creative expression and collective experience over closed doors and unattainable production costs. True to its name, the platform also embraces an element of unpredictability. Attendees are only informed of the venue on the day of the event, with each show taking place in a distinctive location across London. The result is an experience that feels spontaneous, intimate, and refreshingly removed from the conventions of the traditional runway.
It is this ethos of accessibility that made Rogue Runway a fitting platform for Atelier Pardis, which presented its collection during London Fashion Week in September 2026. Founded by Pardis Alamoda, Atelier Pardis is defined by what the brand describes as “refined construction, sharp silhouettes, and a distinct approach to modern tailoring.” Drawing on the techniques and structure of traditional mens tailoring, the label creates considered silhouettes designed to transcend fleeting trends. Every detail, from the selection of materials to the precision of the cut and finish, reflects a commitment to craftsmanship and longevity.
In an industry often driven by overproduction, repetitive seasonal cycles, and increasingly accelerated turnaround times, Atelier Pardis offers a more considered alternative. Each piece is handcrafted locally in London in limited quantities, using carefully sourced existing fabrics. By working with materials already in circulation, the brand challenges the expectation that newness must come at the expense of sustainability or quality. In an exclusive interview, Pardis reflected on the direction she believes the industry should take:
“We need more minimal, avant-garde brands, re-using fabric and using dead stock material.”
This philosophy extends beyond material sourcing. Through its emphasis on precise construction and considered design, Atelier Pardis champions the idea that clothing should be made to last, with quality taking precedence over quantity and longevity over constant reinvention.
As soon as we stepped foot through into Indra Gallery, host of Rogue Runway Edition 2, the energy of the evening was immediately apparent. From the DJ sets and drinks prepared by Primal Gin, to the gathering of creatives filling the space, the event offered more than a conventional runway presentation. It felt like a meeting point for a new generation of fashion talent, united by a shared appreciation for creativity and a desire to make space for something different.
Atelier Pardis presented approximately eight looks from the latest collection, each demonstrating the precision and restraint at the core of the label’s design language. Each look was given the space it deserved. Rather than allowing the next model to immediately divert attention, the pacing encouraged the audience to pause, observe, and appreciate the details of each garment. The result was a presentation that felt intentional, allowing the construction, tailoring, and individuality of every look to take centre stage. When discussing the collection, Pardis revealed that its inspiration emerged from a question of how we present ourselves during uncertain times: If everything around us were falling apart, what would we draw upon to remain composed, put ourselves together, and continue to show up as our best selves?
As the final look left the runway, the evening seamlessly transitioned into a celebration of the community that had gathered. The DJs continued their sets, drinks flowed, and conversations unfolded between emerging designers, models, broadcasters, and industry figures. What stood out most was the atmosphere: welcoming, vibrant, and collaborative. There was a shared sense of connection among people brought together by their love of fashion, rather than their proximity to its traditional gatekeepers.
Rogue Runway is a reminder that fashion does not need to be inaccessible to be impactful. By creating opportunities for emerging designers to present their work within an environment that encourages participation and connection, it offers an alternative vision for the future of the runway. Atelier Pardis embodied this spirit through its commitment to thoughtful design, craftsmanship, and a more considered approach to fashion.